You are familiar with the expression “If you can’t beat them, join them!”. This is absolutely applies to Amazon. It is said that in a year from now, Amazon will be worth a TRILLION dollars. How can you compete with them? You just can’t.
When you are ready to launch an online shopping cart for your own products or someone’s else products, you may be tempted to try to compete with large online eCommerce sites. The best approach is two folds:
This is a new way of thinking. Amazon and Google Shopping are no longer the “enemy”; you should embrace them and make their online popularity work for your company.