V-commerce or Virtual Commerce is a set of online strategies enabling businesses to sell their products or services online successfully. It first focuses on the website itself, its design, its marketing value, its content, its ranking, and its functionality. But V-commerce goes beyond the e-commerce website. It also addresses the overall structure of the online selling process: How do you get buyers to your website, how to do you guide them to where they can buy, how to do you encourage them to make an online purchase, and how do you ensure they return.

Though selling online may appear to be easier and cheaper than selling from a brick and mortar location, it is not always the case as more and more businesses are harnessing the power of the Internet. The market of selling online is becoming crowded but is not going anywhere and will continue to grow. More and more people will indeed continue to buy services and products on the web. In addition, the large powerhouses like Amazon and Ebay are taking a huge part of the market.

Saying this, there is still hope for smaller companies to embrace v-commerce. If you already have an online store, an online auction site,  or a paid membership based website, there is a great opportunity for you to take your business to the next level.

Important subjects of discussions to have with your V-commerce marketer:

• Are you currently selling on your own website or a 3rd party portal?
• How do you bring visitors to your site? What are your Google Analytics telling you?
• How long are your visitors staying? Are they qualified buyers? Where do they go after arriving to your homepage?
• What is the percentage of visitors making a purchase online?
• How often do they return?
• How do you handle those who “abandon” the cart before making a purchase?
• What program or technology do you have in place to facilitate the smoothest purchase process possible?
• Do you offer more than just one form of payment? Do you accept all credit cards including American Express? Paypal accounts? Etc.
• Is your site secured with seals from Authority like SiteLock, Sucuri, Norton, etc.?
• If your site includes shipping cost, are the prices for shipment low enough? Is the shipping calculation always accurate?
• Is your site integrated with your POS (point of sale system) or other important software you use to manage your sales and inventory?
• How do you engage your audience online? On your site or other platforms like social media?
• Do you establish trust with your online visitors?
• How do you reward them for making a purchase or just visiting your online store?
• What do you offer that is better than other similar online companies?

V-Commerce can increase your revenue by helping reach more clients outside of your immediate area (if you have a brick and mortar store) or a new target audience to purchase your products or services. Establishing a strong Virtual Commerce Campaign is an intense process requiring various skill levels from coding, advertising, marketing and more. If you feel this is a conversation you would like to have with an expert, contact us. Our consultation is free of charge. We can assist you with assessment of your current selling situation, prepare a plan, execute the plan or teach you how to do it on your own.

We look forward to speaking with you.