You do not have to take our word for it. Google it! There are some very crucial elements that your website must have in order to have any visibility in 2014.

Forbes recently wrote a great article “Why Your Business Needs A Responsive Website Before 2014”. Thank you Forbes as we have been trying to convince business owners for 2 years that their website needs to be responsive regardless of their target audience. It is not a gender or age matter, everybody at some point or another will view your website on a mobile device.

What are mobile devices?
The most well-known ones are iPhones and iPads but there are also the numerous carry-on tablets, the Android Phones, anything you may carry with you on which you can browse the Internet.

“Well it does not matter, my website is well ranked and does not need mobile traffic”:
We are unsure how to say it kindly but you are wrong. Search engines now expect your website to be responsive. If it is not, they simply penalize you by decreasing your ranking.

“But I just had my website done a year ago”:
Yes technology moves very fast nowadays, having a website redesign every two years is now part of the cost of doing business. You must budget for it. There is also an affordable way to way to adjust your website to be responsive. The cost can range from $750 to $2,500 but it truly depends on how old your website code is and how well the website was built.

Inbound Marketing:
Yes this is becoming the buzz word of the year and the reason is simple. It has revolutionized the way the SEO industry operates. It nurtures your leads and visitors to a point when they are ready to buy from you. Beware not all inbound marketing platforms and campaigns are built alike. An error in Inbound Marketing can be costly in dollars but in time as well. If you have any questions about Inbound Marketing, simply contact us; we have a team of experts that can help.

Time to blog again:
Along with Inbound Marketing, blog has resurfaced again as a crucial element for website’s SEO ranking. Content is still very important and you can generate it by creating new pages every week or simply by posting blogs on your website. Of course, there are tricks to know and not all blogs are built in an optimized manner. If you have a blog but have made little use of it, we can help you but optimizing it. We can also either teach you or write your blog posts on your behalf. Our copy writing is done 100% in house by our payroll employees so you can trust it is genuine written content.

Are you not sure what to do next? Simply give us a call at (707) 794-9999 Pacific Standard Time and we can have an in depth discussion on the changes your website needs for 2014.