Last week we covered several do’s and don’ts when it comes to logo design. A logo is supposed to be instantly recognizable and illicit thoughts about your business. These thoughts and opinions stem from your company’s reputation. Your reputation and what your business is supposedly standing for, is your company’s branding. Your logo is one small part of your company’s branding. This week, we’re going to talk about what goes into creating a brand, broken down into five easy steps.