The title of this post “Choosing powerful colors for your website” could be taken the wrong way. By “powerful” we do not mean strong, vibrant and aggressive colors. We mean colors which work great for your target audience, your company’s message and industry type. A powerful color can be subtle and light while still doing “its” job. 1 ½ year ago we wrote a blog post about the meaning of colors and that information is still true today. [To view this prior post click

Fifteen years ago, your website was one spoke of the wheel that kept your business rolling. Print advertising was common. Your storefront was what people judged you on as a representation of your business. Flash forward to 2013: your website is your storefront. Over the last 10 years we have been entering into an age where there are a large number of people that don’t even bother going to an actual store to shop if they can avoid it. They shop online. Customers might be shopping for something ...

Nobody can deny that colors affect moods, perception and overall assumption. A woman walks into a room full of people... She is wearing a bright red dress, it speaks energy and confidence. True? Though everyone has their own favorite color(s), specific colors convey specific messages to the general public. Below you will find a graphic that is widely accepted in the design and marketing fields. Of course, as anything else, you want to take into your consideration your business unique...