A very common problem among websites is lack of or bad organization. If the user can’t find what they’re looking for quickly, they would rather go to a different website than take another few seconds to try to find it on yours. It should be immediately obvious how to get where they want to go. The first major step that should be taken, is organizing your main menu to be very intuitive, and to not have too many items. Your main menu should have a link back to the “Home” page, and a lin...