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The secret to a successful website
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website design

Fifteen years ago, your website was one spoke of the wheel that kept your business rolling. Print advertising was common. Your storefront was what people judged you on as a representation of your business. Flash forward to 2013: your website is your storefront. Over the last 10 years we have been entering into an age where there are a large number of people that don’t even bother going to an actual store to shop if they can avoid it. They shop online. Customers might be shopping for something ...

Defining your brand
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website design

When you are in the process of developing a new website and updating an existing, it is the perfect time to review your branding and refresh it if needed. The brand of your company is what sets it apart from the competition. It is the personality of your products and services. Smart and successful business owners consider their brand one of their most important investments. It sets the tone for business growth. Your brand has to be inline with not only what you do and what you stand for, it al...

The meaning of colors in your branding and marketing efforts
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website design

Nobody can deny that colors affect moods, perception and overall assumption. A woman walks into a room full of people... She is wearing a bright red dress, it speaks energy and confidence. True? Though everyone has their own favorite color(s), specific colors convey specific messages to the general public. Below you will find a graphic that is widely accepted in the design and marketing fields. Of course, as anything else, you want to take into your consideration your business unique...

3 Ways to Make Your Website Work for You
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website design

Our article was published in the August 2013 Issue of North Bay Biz Magazine I am always amazed at the talent of business professionals I meet during website consultations. Their passion for their business is second to none. Business owners and entrepreneurs tend to be extremely self-sufficient; having invested so much time, money, and energy into their business; it is not hard to understand why they feel most comfortable when they are able to manage every aspect of an empire ...

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