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What is boilerplate content and how it relates to Google

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Boilerplate language is often used in legal contract and refers to very standard and non important text. In the world of search engines, the term Boilerplate Content is used for text you might have on your website but that truly does not say much about what you do or what your sale. A good example would be the company's copyrights information repeated in the footer of each page. It could also be some legalese you must place on your site but again does not promote your business. Google and oth...

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