For the past few years, the tendency has been to use sans serif fonts on websites (sans serif are straight line font styles). The reasons were simple and valid: They were easier to read on a computer monitor and most were web safe (meaning compatible with most computers or devices). Because of those points, designers have been avoiding the use of serif fonts when adding text to web pages until now.
Serif fonts are fancier style lettering often classified into one of four subgroups: old style, transitional, Didone, and slab serif. Here are some popular types you may recognize: Times Roman, Courier, New Century Schoolbook, and Palatino.
Thanks to advancements in coding, you can now display clean serif fonts on your web pages that will be seen by all visitors regardless of the device they use. This is done in part by embedding the font family on the server or by using a 3rd party site like Google Fonts.
A nicely selected serif fonts can really make a title or call-to-action stand out. By doing so, it help support your marketing effort and makes your message stand out more. It can add an extra level of elegance and interest not often rendered by sans serif font types. They can also be fun and add a personal touch to sometimes very sterile websites.
With this in mind, make sure to bring the subject of serif fonts to your webmaster next time you meet with him or her.