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SEO and duplicate content used on your website
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website design

Duplicate content is any written content which is on your website as well as other sites on the web. Search Engines Bots have great difficulty deciding which page or website they should index when they find duplicate content. They do not quite know which content is the genuine or relevant one. Sometimes they get it right, sometimes they don’t.

The main issue of course is having your website penalized by the search engines if the bot decides your content is the duplicate one.

So what to do?

* Make sure your content is the genuine content. Never plagiarize!
* If you need to refer to existing wording, keep it short and make sure to mention the source.

Like everything else with Google, Bing and other engines, it is all about ratio. If your website has 5% duplicate content, you do not have to worry about it. If it has 95% duplicate content, your site will certainly be penalized by loosing its ranking and possibly be “red tagged”.

When duplicate content is present, site owners can see their rankings decreases. Their website looses traffic, the inquiries go down and revenue diminishes.

This is one of the reasons why using web services that offer content specific to your industry is not a good option. These companies normally resell the same content to thousands of businesses like yours.

Your website will be more successful if you use professional copy writing from someone you trust (not someone named John Smith on Craig’s List).

And yes we can assist you in finding out if your web content is indeed genuine, if it has been duplicated elsewhere and we also provide copy writing services by our payroll employees (on staff, not contractors).

For additional information, contact us at info@santarosawebsite.com

Questions about this subject?


Never hesitate to contact our friendly team by phone at (707) 794-9999 (Pacific Standard Time) or by email here. Have a successful day!

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