What a year! Many business owners we work with are starting to see the light at the end of the tunnel. They are ready to do whatever it takes to return their business to pre-pandemic levels. They are ready to thrive and we want to help. We all love come back stories!
As we approach the year 2021, we recommend to our customers that they check their website to make sure it too is ready for the new year. Though many of the suggested steps are easy to follow, they are a bit time consuming so do not hesitate to contact us if you want our assistance.
- Click on the links showing on your website. Start with the top navigation bar and work your way to every page. You can use online software to look for broken links and, if your website is large, that is your only option. If it is manageable, we suggest you do it manually. This gives you an opportunity to review your entire site and spot areas that need updating. Remember to check internal links as well. Sometimes, a page is renamed, moved, or deleted but the links to it are not edited. If you have hyperlinks to other sites, revisit the importance of having these links and remove accordingly.
- Test the forms. This includes your main contact form, your newsletter sign up, your quote request and any other forms you might offer on your website. Make sure the email is received by the right people in your team and that the sender is either receiving a confirmation message or better yet is redirected to a thank you page.
- Open your website on the main browsers: Firefox/Mozilla, Chrome, Safari, and Edge (replacement for Internet Explorer). Make sure there are not distortion or misalignment.
- View your website on smartphones and tablets. Those devices change often and it is not uncommon to have to adjust design elements for best rendering on a mobile device.
- Check the spelling and the value of your copy writing. There are online spell checks but you can also copy and paste your content into a Word document which will highlight spelling errors. Of course this does not always fix grammar. This is again an opportunity to review your content.
- Test functions that are specific to your site such as product purchase.
- Finally, make sure your site has a SSL certificate. If you are unsure, visit your site with https (with the s), not http. If you see an “unsecured” message, it means your site does not have a SSL certificate in place.
Do not hesitate to contact us if you need assistance in getting your website ready for 2021. We offer discounted flat fees to perform all of the tasks highlighted in this article.