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Offering promo codes on your website
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website design santa rosa

Promo Codes is short for promotional codes. They are also known as coupon codes or discount codes. They have become very popular and can be a fantastic marketing tool. By using different promo code names you can analyze which advertising campaign was the most successful. As always tracking and understanding your business numbers is key to knowing which next step your business should take.

Types of promo codes:

  • Free shipping
  • % off a specific product
  • % off the total spent
  • $ amount off a specific product
  • $ amount off the entire balance in the cart
  • BOGO (buy one, get one free or buy one, get one half off)
  • Free item(s) added to the cart for a certain amount of $ spent
  • Free item(s) added to the cart if a specific product is purchased

Promo codes can be used on direct mail pieces, email campaigns, TV commercials, radio spots or any other sorts of advertisements. Everyone loves something for free or a discount. One can get such discounts by entering the promo code at the moment of checkout online.

Some promo codes are valid only during a certain period of time after which they expire meaning they no longer work. They can create loyalty with the customers especially if the customers can continue to use different types of codes while buying on the website. Most retailers who sell online now offer some sorts of promo codes.

But are they right for you? Yes. We cannot think of a single business which could not benefit from offering promo codes.

We invite you to watch our 15 minute-video which highlights the types of promo codes and their marketing use. Simply click play! You can also visit our web page discussing our eCommerce services here.



shipping methods for websites

 

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