The one thing that ALWAYS delays the launch of a new website is the textual content also known as copy writing. In most cases, a business owner will pay a web development company like ours to design their website but he or she will take care of writing the textual content for each page. This sounds like a great plan but most people do not realize how time consuming creating optimized marketing content for a website can be. This is true even if they have a fully staffed marketing department.
You have to be able to write great marketing material that is compelling and you also need to optimize the text with keywords. This is very important to make sure your new site has better ranking with Google and other search engines. It can also difficult to write about yourself and your own company. One needs to be assertive in the message (yes you need to ask for the “sale”) and also interesting (no one wants to read an essay). This fine balance is difficult to obtain if writing content for websites is not something you are trained for.
Original, persuasive, natural, and useful content is what makes a website stand out from its competitors. When writing copy, you have to write for two entities:
– The human visitors (aka your prospects and clients)
– The search engine bots (ex: Google bot)
With this being said, yes paying an experienced copy writer to develop your website content is worth every penny. It will have a great return on your investment by making your website more efficient and it will assure that your site is launched in a timely manner.
There are different types of copy writers. They do not have to be in your industry to be good but they have to have experience in writing for the web. Text on brochures or printed material is very different than text on web pages.
A good rate is about $150 to $250 per page. If your web design company offers copy writing services, they should be able to offer you a discounted flat fee for the entire website. This is a great option because it means they will take care of everything! All you have to do is answer questions and provide your opinions on the design and text they create for you.
As a business owner or manager, your time is better served focusing on the business day-to-day activities not in learning a new skill like website copy writing.
Email us if you need fresh genuine content for your existing or upcoming website. We are happy to speak with you about your options.