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How to create an effective call to action on your website
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website design santa rosa

A lot of business owners struggle with how to use their website effectively. We have had many companies come to us to help them get some direction behind their online marketing efforts. The most common problem aside from not being able to be found, is being found but having nothing happen after that. That’s where effective copy writing, marketing, and calls to action come in to play.

I have visited many websites where it is not clear why I am there or what I am supposed to do. If your customers find themselves in that situation, in all likelihood, they aren’t going to do much investigating to try to find out. You need to make sure that your message is very clear within the first few seconds.

The easy way to remedy this is to first, come up with your goal. What do you want your website to do, and what do you want your customers to use it for? Once you have this figured out, all you have to do is tell them. If you want them to contact you for whatever reason, then simply tell them to contact you for that specific reason. If you want them to buy something or browse your services, then simply tell them to do so. It isn’t rocket science. It just requires you to have thought through what the point of your website is, and then to make it easy for your customers to go from point A to point B to point C without much thought or effort.

It is important to make sure you aren’t asking for too many things, so that your message doesn’t get confused, and doesn’t require much thought. Make sure to keep your message simple, to the point, and place it where it is easy to see in an attractive way, and you will have pulled it off.

Questions about this subject?


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