We understand that companies vary in sizes and all have different revenues and budgets. But, regardless of your company’s type or size, you should set aside a marketing budget. In the old days, marketing covered newspaper adds, radio clips, and TV commercials. Today a considerable part of your marketing budget (if not most of it) should be dedicated to your online presence. It is undeniable that the most important item for your company on the Internet is its website.

Even though investing in a quality website may seem obvious to most, many owners still invest the least amount on their website. Some even try to build their own site using templates. $5 a month for a website may sound like an incredible deal but, in the end, you end up with a website worth $5. It might even look pretty after you spent several weeks working on it but there are a lot of limitations:

• Poor performance with search engines (aka you are unlikely to rank high with Google or Bing).
• Your site will look like every other websites. It could possibly look like your competitor’s own site.
• If you stop paying the template company, you loose your site in its entirety: The design and the content!
• You are not allowed to copy the template site and put it on your own server. That means you have to stay with this company for ever.
• Design modifications are very limited.
• They will charge for extras. Yes there are often lots of hidden costs.
• Your site is not technically yours (you are renting it) so it is not a true business asset. You cannot sell it or put it in your asset sheet.
• You are on your own to build it. Even though they often claim it is easy to build in minutes. The truth is that you will spend countless hours trying to figure out how to edit the template instead of focusing on growing your business.
• The list goes on and on.

If you are serious about having a compelling website that will become a true marketing and selling tool, you have to hire an expert. You want a team with experience in designing lots of quality websites that look breathtaking, work efficiently, display perfectly on mobile devices, and most importantly generate incomes for its owner. When contact a web team, make sure to ask to see a portfolio and check references.

Just like many other parts of business, it is all about the ROI, your Return On investment. A quality professional website developed by an expert will, without a doubt, provide you a better ROI than if you tried to do it on your own and hire someone who does websites as a hobby.

Our team often receives phone calls from across the US from prospective clients who tell us how they have been trying to build a template website on their own for several months and they are giving up. They have wasted valued time, money, and energy, and lost sales opportunities. When you hire a professional webmaster you are assured of a great result. By a great result, we mean a website that will last you a long time, that will make your company look great online, that will have a compelling message, and that will help you take your business to the next level of success.

Questions? Email us at info@santarosabwebsite.com.