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Content Marketing
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The power of Content Marketing is undeniable. But what does it mean? What difference does it make online? Is it here to stay?

Let’s find out together…

=1= What is Content Marketing?

Content marketing is the art of preparing and distributing content using different platforms. It communicates a message, conveys an idea or declare a call-to-action. Good content marketing plants the seeds that one should contact ABC company for additional information or make a purchase.Content Marketing

=2= What difference does it make to businesses online?

Let’s start with Google, the biggest player of all time in the Search Engine world. Google simply loves textual content. By this, we mean well written content actually coded, not as part of an image.

The expectations of the search engine bots are as follow:

– A higher ratio of written text compared to images and graphics.

– The text needs to be HTML coded not included in an image (bots cannot read the image only its name, title and alt tag).

– The use of complete sentences using adjectives, verbs, nouns, etc…. Just like we did in school.

– A specific ratio percentage of keywords and keywords combination used within the content.

Google is continuing to protect its algorithm like a treasure but all webmasters agree that having great content on your website is the key to a successful online presence.

=3= What is the future of Content Marketing?

Content Marketing is here to stay. Its delivery methods may change but content will always be needed needed. How else who will communicate? Even communicating via videos is a form of Content Marketing.

It is a FACT that unless humans start communicating telepathically content marketing is going to remain the best way to convey a message or ask for a sale.

Interested in learning more about Content Marketing? Give us a call at (707) 794-9999.

Questions about this subject?


Never hesitate to contact our friendly team by phone at (707) 794-9999 (Pacific Standard Time) or by email here. Have a successful day!

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