Do not let your Google Analytics stop from collecting data! Once again, Google is updating their Search Console and Google Analytics platforms. This time, they are combining the data from both of them. Their roll out is not happening all at once, it may actually take months but has already started.
When your website is ready for the change, the admin user in your Google Analytics account for your site will be notified by email.
Linking your Google Analytics to your Search Console will enable data to flow between the two Google products. Their goal is to simplify process by not having to go to two platforms which until now had redundant information.
Not linking the two accounts properly may result in loss of data as well as the data recording to stop working. It is why it is important to pay close attention to emails from Google regarding your two accounts. If you are unsure as to what to do, contact us. We can check to see if the upgrade is available and make it happen.