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Building a website in stages to ease the budget
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petaluma website design

When starting a new business venture or rebuilding an existing website, budget is always the first consideration. Too often we hear people telling us that web designers are "forcing" them to develop a huge site with lots of functions and spend a lot of money. In truth, websites can be developed in stages. By having it done in phases, it makes it much easier on the budget but also reduces the risk and stress for the site owner. Small start-up budget? No problem! Consider this plan and action: ...

Mobile Business
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petaluma website design

As we approach the end of 2017, we are looking at the continued growth of mobile users. This year, over 4.7 billions people used their smartphone or tablet to browse the Internet. Yes, that is billions not millions. About 71% of the US population spent their time on a mobile device instead of a desktop. Mobile usage started to pass desktop usage back in 2014 but the gap between the two continues to grow dramatically. What does it mean for your business? Regardless of what ...

Vacation Rental Website
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petaluma website design

Real estate was one of the first industries to fully embrace the Internet and harness its possibilities. A new industry related to real estate has risen in the past two years: Rental. You can now rent anything from car, movies to vacation rental. The vacation rental market has indeed increased recently as people's holiday habits have changed. In the "old days" (really not that long ago), taking a vacation meant staying at the in-laws, in a hotel or camping. Now you may rent a condo, an apartment...

How do you know it is time for a new website?
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petaluma website design

Your site isĀ  just a few years old but you are wondering if it is time to upgrade it or even get a brand new one. You know technology and especially the Internet has changed dramatically these last two years. If you answer YES to one of the following questions, it is time to have a conversation with an experienced web designer.

  1. Your competition has a better website. They may have a better design, better content, better "feel", etc.
  2. Your website is not responsive to m...

Web Design Tip #3 – Fonts
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petaluma website design

Just like colors, font styles render different emotions. Curvy or hand script fonts can mean you (or company) are casual, friendly, and approachable while straight line or sans serif fonts can give a sense of accuracy, precision, and professionalism. It all goes back to your target audience: Who are you trying to sell your services, products, or message to? You also need to consider your primary message. And by this, we do not mean your latest promotions but what feeling you would want to evoke ...

Web Design Tip #2 – Colors
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petaluma website design

Selecting the perfect colors for your website can be a lengthy or a neglected process but it is absolutely worth taking your time in this phase of development. Indeed, when redesigning your website, you should spend time picking colors that support your company's message, your brand, and what you do. These colors also need to "please" your customers. Remember that, first and foremost, the website is there for your audience not for your own personal use. So you may love hot pink but, if your audi...

Top 3 tips to improve your website’s appearance
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petaluma website design

If your website was built in the past 3 years by a professional web designer, it should not need a complete redesign. In many instances, a few changes will transform a site that may appear tired or dated into a breathtaking website. Today we will focus on the most important 3 changes you or your web design team can make to your site to make it more appealing. =1= Update the images: High quality photos or graphics speak a tho...

The Hamburger Menu
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petaluma website design

No, this is not a restaurant menu. Hamburger Menu is actually a website term for the fly-out menu that one can click on to display or hide a website's navigation bar. It is primarily used for the mobile display of websites on smartphone. Since a phone has limited screen space, it makes sense to hide the navigational menus. In the past few months, that same icon has made its way to desktop websites and, though this trends seems to become quite popular, many have strong opinion...

Hire a website expert
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petaluma website design

We understand that companies vary in sizes and all have different revenues and budgets. But, regardless of your company's type or size, you should set aside a marketing budget. In the old days, marketing covered newspaper adds, radio clips, and TV commercials. Today a considerable part of your marketing budget (if not most of it) should be dedicated to your online presence. It is undeniable that the most important item for your company on the Internet is its website. Even tho...

Why do websites look different on different computers and browsers?
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petaluma website design

We are often asked why a client's website site looks different when viewing it on a different computer, device, operating system, Internet browser and even when positioning the monitor at a different angle. Sometimes it is the colors but some other times it may be the font, layout or alignment. There are many reasons why and we will address today the most common ones. =1= Computer's operating system: Windows (with its multiple versions), Mac, etc.: The font(s) you selec...

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