Series 3 of 3 – Content & Message for Local Businesses’ Websites
By The BWC Team
Today when we discuss the importance of preparing your website content for your local audience we mean textual content also known as copy writing. Leveraging great content that your local audience would embrace and trust is key to getting them to follow your desired call-to-action, may it be calling you, filling out a form or buying on your website. First you should understand who your audience is (read our two prior blog posts), what their likes and dislikes are as well what is the local way...
SEO series part 3 – More on design and content guidelines
By The BWC Team
Last week in our webinar, we discussed the webmaster guidelines presented by Google. We spoke in details about the first 5 of the 10 specific items Google wants and expects to see in the design and content of a good website. By doing what the top search engine wants, you ensure top ranking for your website for the keywords of your choice. Ranking on #1 on page #1 (or close to that top spot) will guarantee more visitors to your website therefore help you increase your visibility and revenue strea...
Using testimonials effectively on a website
By The BWC Team
Testimonials are very important to your company, your website and your prospective customers. They provide countless benefits. First, they help support your sales speech and good reviews build trust. This is especially important online since there is no human contact and you only get one chance to make a good impression and "grab" the prospective client. They also help the prospective customers who is still unsure about using your products or services. In a nutshell you should remember the fo...
What makes a FAQ page so valuable for your website
By The BWC Team
The Frequently Asked Question page (also know as FAQ page) is often underutilized on websites. This page if used properly can offer great search engine optimization value and can also be used as a powerful marketing tools to help existing customers as well as a prospective clients. At the very least you should have half a dozen questions answered. If you are able to have more posted on this important page, there are many display options to choose from. One option is to categorize the question...
How to optimize a blog post
By The BWC Team
Optimizing a blog post is not complicated but so is dieting! Cut calories and exercise... If you follow the simple steps we are discussing in today's video, you can gain great results and reach new prospective clients online. First make sure you are optimizing for a good keyword or keywords. Don’t just assume you know what Internet users are searching for for your type of services or products. Google Trends is a good source of information so is Google AdWor...
Cool fonts for your website
By The BWC Team
Typography for websites (aka fonts) has come a long way. Less than 10 years ago we used to have only a half dozen fonts to choose from which we called “web safe fonts”. The most popular ones were Times New Roman, Georgia, and Helvetica. But this is no longer the case. Now a site owner can ask his web master to use any fonts of his choices. The font files can be embedded into the code of your website just the same way a font file can be saved in your computer. The process is very similar. ...
How to create an effective call to action on your website
By The BWC Team
A lot of business owners struggle with how to use their website effectively. We have had many companies come to us to help them get some direction behind their online marketing efforts. The most common problem aside from not being able to be found, is being found but having nothing happen after that. That’s where effective copy writing, marketing, and calls to action come in to play. I have visited many websites where it is not clear why I am there or what I am supposed to do. If your custo...
The most important pages to have on your website
By The BWC Team
It goes without saying that you know your business needs a website, it should be responsive to mobile devices, it needs to be full of good SEO optimized content, and it needs to be easy to navigate. The majority of those things should be handled by your web development company, save for maybe the content. The content in most cases will be your job because no amount of research will ever amount to the fact that you are the expert in what you do, and nobody knows what you do better than you do....
What makes a good blog?
By The BWC Team
This week's live webinar is continuing the discussion about the importance of a blog, what makes a blog worth to search engines as well as website visitors. Content is still #1 on Google. All search engines are in the business of delivering content to the web searchers. One element you will learn today during our 15 minute-discussion with Virginie and Ryan is the importance of having a focused approach when preparing a blog and really be more detailed than none. A broad or general blog post is n...
Copy writing and its effect on a website ranking
By The BWC Team
There have been significant changes with the search engines' algorithms and the way they rank websites based on their content. In this video, Virginie and Ryan share tips and recommendations on what a site owner should do with their copy in order to provide valuable content to their visitors. They also explain how to properly and ethically optimize content for Google and other search engines. No keyword stuffing... just basic common sense in how to develop content that makes sense to both the...