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Changes to Google Analytics
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website design

Do not let your Google Analytics stop from collecting data! Once again, Google is updating their Search Console and Google Analytics platforms. This time, they are combining the data from both of them. Their roll out is not happening all at once, it may actually take months but has already started.

When your website is ready for the change, the admin user in your Google Analytics account for your site will be notified...

Preparing your business for 2021
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website design

What a year! Many business owners we work with are starting to see the light at the end of the tunnel. They are ready to do whatever it takes to return their business to pre-pandemic levels. They are ready to thrive and we want to help. We all love come back stories!

As we approach the year 2021, we recommend to our customers that they check their website to make sure it too is ready for the new year. Though many of th...

COVID-19 notice on websites – Should yours have one?
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website design

Your website's homepage is a great tool to communicate with your existing and prospective customers quickly and efficiently. This sort of notice can be used for emergency notifications like in the case of the Bay Area fires (evacuations, different hours, etc.). At the time of this article, many advisory notices that we are adding for clients have to do with COVID-19.

Why have such a notice on your website?

The importance of backing up your website
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website design

There are many reasons why backing up your website is extremely important. Think of it as an insurance policy. If you own a brick and mortar business, you know you need insurance against vandalism, fire, or other catastrophes. The same is true for a website. It needs to be protected against hackers, server malfunctions, hosting company's errors, accidental deletion by an employee, and so forth.

Sometimes even the best ...

Brand strategy during and after COVIVD-19
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website design

Recent events related to the COVID-19 pandemic and stay-at-home orders have seen companies scramble to re-assess the way their employees work and communicate with customers but also rethink their brand.

The term “Brand” can encompass many things. Primarily, it is what people think of you when they recognize your company name. What feeling does it evoke in them when thinking of your business? Is it excitement, happi...

Important Announcement from Google Plus
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website design

Notification directly from Google:

"In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers' expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content.

On April 2nd, your Google+ account an...

What makes a website successful in making you money?
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website design

It is simple. If you are a for-profit company, a successful website is one that brings revenue. If you sell products or services online, it is a site that encourage visitors to purchase on your site 24/7. If the purchase is made offline, it is a website that entice visitors to contact you directly. In the past years, marketing companies have had the approach that a great website is one that tells a company's story, that promotes the brand's visibility, etc... This is all great but the bottom li...

What is M-Commerce?
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website design

M-Commerce stands for Mobile Commerce. It goes beyond the mobile responsiveness of eCommerce websites. Let's start at the beginning. An eCommerce site is a website on which products and services are sold. There is an exchange of payment on the site for a product (physical or digital) or a service. Think of Amazon, the mega eCommerce website. It can also be a local mom and pop gift shop that wishs to sell their products online. Internet buyers are buying items on their smartphones or tablets a...

Mobile apps versus mobile websites
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website design

We are often asked the difference between a phone app and a mobile website. Though they are both viewable via a smartphone, they are very different in coding and concept. A mobile website is how your website look on a mobile device. In the "old days", a website needed two versions: One for desktop computers and one for mobile devices. Now, most sites have code that adjusts the design based on the device used to view it. It is preferable to the old way and you gain bonus points with Google for ra...

Are billboards still worth the investment?
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website design

Though we only provide online marketing and website development, a client recently asked us if using a billboard was worth his money. Just like any other types of advertising the answer depends on your unique situation. What may work great for a bank may not work well for your business. The following questions are meant to open the discussion and make you think.  A blog post is not there to give you all of the answers. Here are what you should be asking yourself:

  1. Do you have ...

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