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What is M-Commerce?
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website design

M-Commerce stands for Mobile Commerce. It goes beyond the mobile responsiveness of eCommerce websites. Let's start at the beginning. An eCommerce site is a website on which products and services are sold. There is an exchange of payment on the site for a product (physical or digital) or a service. Think of Amazon, the mega eCommerce website. It can also be a local mom and pop gift shop that wishs to sell their products online. Internet buyers are buying items on their smartphones or tablets a...

Mobile apps versus mobile websites
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website design

We are often asked the difference between a phone app and a mobile website. Though they are both viewable via a smartphone, they are very different in coding and concept. A mobile website is how your website look on a mobile device. In the "old days", a website needed two versions: One for desktop computers and one for mobile devices. Now, most sites have code that adjusts the design based on the device used to view it. It is preferable to the old way and you gain bonus points with Google for ra...

Are billboards still worth the investment?
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website design

Though we only provide online marketing and website development, a client recently asked us if using a billboard was worth his money. Just like any other types of advertising the answer depends on your unique situation. What may work great for a bank may not work well for your business. The following questions are meant to open the discussion and make you think.  A blog post is not there to give you all of the answers. Here are what you should be asking yourself:

  1. Do you have ...

Businesses and Website ADA Compliance Lawsuits
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website design

2018 is seeing a record number of lawsuits towards businesses and organizations claiming ADA non-compliance on their websites. Over 1,000 suits have been filed just in the first half of the year while 2017 had a little over 800. New York and Florida are leading the way. Many are filled under Title III of the ADA. These accessibility cases are difficult to fight on both sides, especially for the defendants. Though ADA compliance is nothing new, applying it to websites is. It seems that the rules ...

How does Virtual Reality affect websites?
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website design

Virtual Reality Definition = The computer-generated simulation of a three-dimensional image or environment that can be interacted with in a seemingly real or physical way by a person using special electronic equipment, such as a helmet with a screen inside or gloves fitted with sensors. This is one of the fastest growing sectors of technology this year. What was a year ago something in SciFi movies is now available to anyone and has become quite affordable. But are virtual reality devices jus...

Choosing the right hosting company
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website design

When you have your first website built or your current one redesigned, it is the perfect time to re-assess your hosting company. Three important factors should be reviewed: (1) Pricing and value. (2) Security and reliability. (3) Customer service and response time. 1) Pricing is very important. The truth is that most larger hosting companies will be cheaper than smaller ones because smaller entities are often resellers marking up the hosting plans. You have to consider pricin...

Professional Email Address
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website design

It always amazes us when a new client comes to us for a new website but has an unprofessional business email address. Many small business owners started their companies years ago and used gmail, Hotmail, Yahoo!, or other free programs for their emails. That was fine then but it is time to take a honest look at it. The right email address builds trust with your prospects and existing clients. It shows them that you treat every aspect of your business in a professional manner therefore they can...

Employees and Social Media
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website design

Social media is here to stay. As a company, you may have already taken steps to embrace its power and use it to promote your products or services. Hopefully, you have established and trained who in your team is responsible for specific social media platforms. You have set company rules and each staff has acknowledged those by signing a document after a comprehensive training session. If you have employees handling your social media accounts and have not trained them and documented it, you must d...

Taking your website on the road
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website design

Are you a small business owners with limited staff (perhaps it is just you) and about to go on a long well-deserved vacation? If this is the case, you may be worried about your website. What about if something needs updating while you are on the road? Is your staff equipped and trained to manage changes to web pages? If you do not have a programmer on staff, you either have a webmaster whenever changes are needed or are already able to make the changes on your own. Preferably you would want t...

Getting real-time shipping cost for your shopping cart
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website design

Getting real-time U.S. and international shipping rates from UPS®, USPS®, and FedEx® is very important to any eCommerce websites charging shipping. There are different ways to do it: Integrate individually with each of the big shipping companies, Integrate with a 3rd party business which specialize in shipment, or use a platform that does it all for you. There are pros and cos to each option. The easiest way is via a comprehensive platform like BigCommerce. They handle important tasks such...

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