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One website – Two target audiences

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There is a solution if you are targeting different types of clientele on the same website. This can be the case if you are both a wholesaler and a retailer and wish your website to be used by both. It is also the case if your site is for both your vendors and customers. Understand that, in most cases, a company has one target audience. Yes, a company may sell to various types of individuals (different ages,  ethnicities, professional levels, etc.) but there is one singular type of client tha...

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