Google made it clear a couple of years ago that their focus will continue to be on the mobile device users' experience. It makes senses since in 2014 mobile usage started to surpass desktop usage. There is no slowing down and now in 2016 the majority of Internet users are searching the web using a smartphone or a tablet instead of a regular computer. What does it mean for your website and for search engines?

• First, you must make sure your ...

Boilerplate language is often used in legal contract and refers to very standard and non important text. In the world of search engines, the term Boilerplate Content is used for text you might have on your website but that truly does not say much about what you do or what your sale. A good example would be the company's copyrights information repeated in the footer of each page. It could also be some legalese you must place on your site but again does not promote your business. Google and oth...

We are often asked why a client's website site looks different when viewing it on a different computer, device, operating system, Internet browser and even when positioning the monitor at a different angle. Sometimes it is the colors but some other times it may be the font, layout or alignment. There are many reasons why and we will address today the most common ones. =1= Computer's operating system: Windows (with its multiple versions), Mac, etc.: The font(s) you selec...

Niantic Labs launched Pokémon Go this month July 6th, 2016. The smartphone game (so far made for iOS and Android devices) is based on the very popular 90's Japanese cartoon and game Pokémon. No one expected this app to have this much success in such a short time ... downloaded about 8 million times in the first few days! Though it is only available in the United States, New Zealand, Australia, Germany and the UK, it is a matter of time before other countries g...

According to Wikipedia "Flat design is a minimalist UI design genre, or design language, commonly used in graphical user interfaces (such as web applications and mobile apps), especially in graphical materials as posters, arts, guide documents, publishing products." Furthermore "Flat design is a style of interface design emphasizing minimum use of stylistic elements that give the illusion of three dimensions (such as the use of drop shadows, gradients or text...

People love to laugh and be happy! There are over 1 Billion websites now on the Internet (Check today's updated number) and many, if not most of them, are boring. They look and feel like an encyclopedia of data with no feeling or appeal. Making web users smile or laugh can help make them remember who you are as a company. Saying this, everybody's sense of humor is different so using humor on the web c...

Telling a story on your website using visual, textual and even audible methods can increase the effectiveness of your website and even make it go viral. The design is the most important part as it needs to compel the audience to want to see more. For many clients,  the story is on one single page perhaps showing from A to Z how their customers benefit from their service, the company history through out the years or perhaps how ...

This is the last part of "Simple Tips To Improve Your Website". As you have seen from the past two weeks, there are easy changes that can made to a website without having to rebuild it and that would increase its efficiency and conversion rate. Today we are wrapping it up with Menus + Links + Sitemap. =1= Navigational menus: By menus we mean the navigational bar that most sites have at the top of every page. It is a way to dire...

This week we continue our three-part series on how to easily change elements on your website to improve it without having to re-code it entirely. There are three simple tips which can greatly improve the conversion rate of your website: Fonts + Buttons + Calls-to-action. =1= Font Style and Family: Choosing the right font for your website depends on two factors: (1) Do you have a specific font used in your brand? (2) What feeling or mood are you...

There are simple tips you can use to improve the appearance of your website without having to completely redo it. In the next three weeks, we will cover 3 specific tips during each weekly webinar. Today we will take a look at the overall feel of a website: Colors + Space + Organization. =1= Color Scheme: Colors can absolutely create a mood, send a clear message and engage your audience. In 2016, we have seen more and more pastel and lighter colors...