SEO series part 2 – Design and content guidelines from Google
By The BWC Team
In recent years Google has offered "guidelines" to webmasters to help them better rank the websites they design. It is a full time job to keep up with the guidelines' continual changes but a good web designer should make it a priority in order to better serve his or her clients. Google currently organizes its recommendations into three distinct sections which we will be reviewing over the next three weeks. =1= Design and content guidelines =2= Technical guid...
Understanding Share Functions on YouTube
By The BWC Team
Have you ever embed a YouTube video on your website only to have it play your competitors' videos after yours ends? In today's episode of Internet Marketing Thursday, Virginie and Ryan will be discussing the different options you have when embedding and sharing YouTube videos. YouTube has come a long way and now offers many user-friendly options to embed your video which you are hosting on their platform. You can choose if you want the player functionality to show on top of your video. You ca...
Different ways to incorporate a video on a website
By The BWC Team
There are numerous ways to place a video (or videos) on your website and make it enticing for your visitors to play it. 1) You can simply place a video and when clicking on it, it plays in its spot without any redirection or cool display. 2) Make the video pop up in the center of the screen when it is clicked on. 3) Use videos in a video gallery by simply placing placing them on the gallery page (similar to a photo gallery). ...
Types videos for your website
By The BWC Team
There are many types of videos which you could use on your website and bring added value for your visitors and also increase your search engine ranking. - Videos from you or your representative: Typically you would want something from the heart explaining why one should chose you compare to your competitors, what sets you apart from others in your industry ... Again this type of video has to speak to your target audience and encourage them to take action. - Videos ...
New web trend – Videos as background wallpaper
By The BWC Team
Thanks to new coding techniques using HTML5 and faster Internet connection throughout the world, having a video as a background or moving backgrounds is now a possibility. The video can be coded to play upon the visitor’s arrival with or without sound. It can also be set to play with a specific time delay or play upon clicking on an icon. What is even more exciting is that these videos can be filling up the entire screen of the visitor no matter what their screen size is. Thanks to responsi...
How using video can raise your website above the competition
By The BWC Team
Using videos on websites is not a new occurrence, although it is a lot more common practice these days than it was a couple years ago. Not everyone does it yet; they may not have the time or the knowledge to put the puzzle pieces together, but it is very worth it to take the time to figure it out, because anyone in your industry who is using video has a clear cut advantage over you if you aren’t doing it too. Since video is prevalent enough that people in a lot of ways have come to expect it, ...
6 effective ways you can boost your ranking on Google
By The BWC Team
For years, businesses have been searching for the end all way to boost their way to number one on Google. The short answer is that there isn’t a surefire way to get to number one. If there was, everyone would be doing it. However, there are many things that we have seen to have an effect. If you do some, or preferably all, of the things listed below, you will most definitely notice your website make a steady climb up the pages of Google. But it takes lots of time and dedication to pull it off....
The big thing your website is missing
By The BWC Team
So you have a great looking website that works well, has large beautiful photos, some decent textual content, and you’ve put some thought into SEO. You’re getting some traffic, but for some reason, it’s not translating into sales. For some reason, the people that go to your site don’t seem to be staying on your site. Don’t panic. This isn’t something that you can’t do anything about. If your design was done well, and you aren’t using a template site like Joomla or Drupal, then y...
New Hummingbird GoogleBot
By The BWC Team
Yes you have heard it right… Google just released another algorithm a few days ago. After Panda and Penguin, we now have Hummingbird. What is up with the animal names? What does it mean for you, your website and company? =1= Fact one: They are making everything much more complicated and the new GoogleBot is changing content marketing. The new Hummingbird algorithm from Google is placing much...