Call-to-action (CTA) buttons are crucial elements of any website, driving user actions and conversions. A well-designed CTA grabs attention, entices visitors to take a specific action, and ultimately contributes to the success of your online business. In this article, we explore the art of effective CTA design and provide actionable tips to optimize your CTAs for maximum impact.

Clear and Compel...

Empowering New Startups: Why Hiring Professionals for Your Website is a Wise Investment

In the exciting realm of new startups, establishing a strong online presence is paramount to success. A powerful website serves as the digital face of your company, capturing the essence of your brand and attracting potential customers. While the DIY approach might be...

How can fresh content fueling the success of your website?

In the ever-evolving digital landscape, where attention spans are fleeting and competition is fierce, the significance of adding fresh content to a website cannot be overstated. Updating your website with regularity and providing valuable, relevant information is essential for attracting and enga...

Your site should primarily "target" your audience, attract new clients, and keep your customers engaged. If you have been in business for a while you should have a good sense of who your target audience is. Can you describe them in a sentence or two? This is the time to be old fashioned and pick up a pen and paper for this exercise (or a keyboard). Remember that your target audience is the one client that brings you the most profit and pleasure to work with. Once you des...

There is no denying that having a website is a must have for any company or organization. While many focus on design alone, most forget about one very important area. This simple item can make the difference between a pretty website and an efficient website. By efficient we mean one that does exactly what you need it to do for your business. For some it is to generate online sales while for others it is to increase phone calls or emails. As the title of this articles sta...

Adding optimized content to your website is a very efficient form of online marketing and can improve the organic ranking of your website. After all, Google and other search engines are primarily in the business of delivering content to Internet users. Even though your site pages may not need frequent updates, adding pages of keyword empowered content is important. Think of it as content marketing.

The concept should...

What a year! Many business owners we work with are starting to see the light at the end of the tunnel. They are ready to do whatever it takes to return their business to pre-pandemic levels. They are ready to thrive and we want to help. We all love come back stories!

As we approach the year 2021, we recommend to our customers that they check their website to make sure it too is ready for the new year. Though many of th...

The one thing that ALWAYS delays the launch of a new website is the textual content also known as copy writing. In most cases, a business owner will pay a web development company like ours to design their website but he or she will take care of writing the textual content for each page. This sounds like a great plan but most people do not realize how time consuming creating optimized marketing content for a website can be. This is...

Whether or not Google Bot gives extra bonus points to websites with frequently updated content has been a topic of conversation for many years. One thing that has been mentioned by many is that the answer depends on the industry you are in. For instance, the search engines expect frequent daily changes if you are a news agency than if you own a hair salon. So, first and foremost, you need to think about your industry and if they are a lot of changes to be expected or not. Regardless of your c...

Telling a story on your website using visual, textual and even audible methods can increase the effectiveness of your website and even make it go viral. The design is the most important part as it needs to compel the audience to want to see more. For many clients,  the story is on one single page perhaps showing from A to Z how their customers benefit from their service, the company history through out the years or perhaps how ...