Google Image Search can be a great source of traffic to your website especially if you are selling products. Though it is very beneficial for retail companies, service based businesses can also benefit from it and see their website traffic increase. The way it works is similar to the way Google indexes websites. You cannot directly ask Google to index your images, photographs or graphics. You have to do the optimization work Google expects you to do with your images and, as a...

Promo Codes is short for promotional codes. They are also known as coupon codes or discount codes. They have become very popular and can be a fantastic marketing tool. By using different promo code names you can analyze which advertising campaign was the most successful. As always tracking and understanding your business numbers is key to knowing which next step your business should take. Types of promo codes:

• Free shipping
• % off a specific produ...

The biggest trend we have seen these past two years is offering free shipping for all online orders regardless of the size or amount of the order placed. Though this is the recommended way to go to stay competitive, it might not be an option for your business and industry. Let’s review the idea of free shipping and why it started to be used as an online marketing tool. Data collected from various eCommerce websites have shown that it was very common for a prospective buyer to add items to t...