Defining your brand
By The BWC Team
When you are in the process of developing a new website and updating an existing, it is the perfect time to review your branding and refresh it if needed. The brand of your company is what sets it apart from the competition. It is the personality of your products and services. Smart and successful business owners consider their brand one of their most important investments. It sets the tone for business growth. Your brand has to be inline with not only what you do and what you stand for, it al...
What is Responsive Design?
By The BWC Team
The past one year has seen the most changes in coding and programming for websites. This accelerated era of changes has been primarily due to the incredible rise in mobile devices popularity. It is fair to state that most professionals and consumers now own one or more mobile devices. Nowadays you do not have to be an engineer to own a smart phone. Everybody has one! We know numerous people who own two phones and two tablets. One of our clients has his home set up with 50 iPads. True story! Mob...
Content Marketing
By The BWC Team
The power of Content Marketing is undeniable. But what does it mean? What difference does it make online? Is it here to stay? Let’s find out together… =1= What is Content Marketing? Content marketing is the art of preparing and distributing content using different platforms. It communicates a message, conveys an idea or declare a call-to-action. Good content marketing plants the seeds that one should contact ABC company for additional in...
Connecting the world with the Internet
By The BWC Team
You might have heard of Mark Zuckerberg (CEO of Facebook) announcing his vision to get everyone on Earth connected with the Internet. There have been LOTS of online discussions about his goal for the future, the implications if it was to happen, the reason why it is not possible, etc… Everyone seems to have a strong opinion about it. As a savvy business person, he is surrounding himself with other powerful leaders by creating a consortium of some sort. We invite you to check...
Shopping carts: They are not all created equal!
By The BWC Team
There are numerous third party-shopping cart applications your webmaster can add to your website and they range in quality, functionality and price. As you can imagine, a $10 a month shopping cart gets you exactly that… $10 worth of shopping cart. If you have the time to analyze pages of data, we invite you to visit this Wikipedia link which offers a comparison between known shopping cart p...